The Small Object Gift Collection is a set of gift and paper products published by Chronicle Books. If you are interested in carrying these products in your store, please contact Chronicle Books directly to open a retail account. What is The Small Object? It was the name of my original online store which I started in 2004 and kept for the next 15 years. The Small Object was started in the early days of online shopping when people read blogs and Etsy didn't exist yet.